Cinch replaces a gaming company as the jersey sponsor for Crystal Palace


Cinch has been named as Crystal Palace FC’s new front-of-shirt sponsor on a multi-year deal for the 2022–23 season for both the men’s and women’s teams. They were selected as sponsors for this season after the W88 team withdrew.

Along with receiving significant brand exposure across the club’s Academy teams, Selhurst Park stadium, and digital platforms, the online auto marketplace will also become Palace’s official training wear partner as part of the agreement. Additionally, branding will appear on all replica shirts.

Cinch is a well-known, family-friendly, and instantly recognizable brand across the UK and beyond. This historic partnership is yet another declaration of progress at the club, both on and off the field, according to Barry Webber, Commercial Director of the Premier League team.

“This is an excellent time for the beginning of our collaboration. We approach our 10th consecutive season in the Premier League with a squad stacked with international quality while Cinch continues its incredible progress and innovation in the automotive industry. We are eager to support one another in realizing our own goals.

With this move, Cinch expands its sporting partnerships portfolio, including Northampton Saints Rugby, England Cricket, and the SPFL. The company also sponsors Tottenham Hotspur’s sleeves.

The chairman of Constellation Automotive Group – Cinch Owners, Avril Palmer-Baunack, said, “We are thrilled to be joining Crystal Palace as the front of shirt sponsors.

“Cinch is an aspirational brand that has made significant progress in a short period, and this new relationship will boost our growth in the UK auto market even more. We are eager to collaborate with the clubs, supporters, and neighborhood, and we have great expectations for the club to completely “cinch it” next season.

In recent discussions about a changing strategy company shirt sponsorship in English football, Cinch will replace online gaming business W88 on Crystal Palace’s jersey due to the agreement. No price was revealed for the new contract, but W88 reportedly paid about £6.5 million annually.