It’s exciting to see that the Digital Marketing Services is growing at such a fast pace and is becoming more complex by the day. In the coming years we will see the emergence of new marketing trends, which may change the way businesses operate online. This blog details the top 6 digital marketing trends that businesses should look out for in 2022.
Top 6 Digital Marketing Trends to Look for in 2022
1. Artificial Intelligence & Machine Learning
Artificial intelligence and machine learning are two emerging technologies that will have a huge impact on digital marketing. Both technologies are poised to eliminate repetitive tasks from the daily workflow of marketing professionals. At the same time, machines are capable of completing tasks that are difficult for humans to accomplish. This is why machine learning is a great fit for digital marketing, as it can help companies make informed decisions about how to improve their marketing efforts. As for artificial intelligence, it will make it possible for marketers to analyse massive amounts of data with ease. This will improve the quality of their reports and give them the ability to make better business decisions. Machine learning will also change the way businesses interact with their customers. It will allow companies to provide better customer experiences. As a result, marketing professionals will need to focus on building relationships with their customers. This means they’ll need to provide customers with the information they want and give them the ability to self-serve.
2. Voice search
Voice search will become more prominent as more people start using it. People are already quite accustomed to talking to their phones — in fact, most people would rather talk than type when it comes to directions, so it makes sense that voice search would be a natural progression. Google Home and Amazon’s Alexa have already introduced the masses to voice search, and it’s likely that they will become the dominant force in voice search by 2022. With voice search becoming more popular, businesses have to make sure that the content on their websites and blogs is optimized for voice search, which means that they have to have the right keywords and a more conversational tone.
3. Personalised shopping experiences
Personalisation will be the new normal in the digital landscape, as customers will increasingly demand personalised shopping experiences. Any business that is able to provide this will be the ones that succeed in the long term. This means that businesses will have to be willing to change their offerings and pricing in order to remain competitive. They will have to allow customers to filter products in any way they like, be able to search for products based on what they already own, and allow customers to search for products based on their friends’ recommendations. The businesses that rise to the top and remain there will be those that are able to change their business model to keep up with the trends and will be able to offer customers the service they need.
4. Video content marketing
One of the top video content marketing trends to watch out for in 2022 will be the rise of unskippable videos. No matter how long the video is, we have to sit through it before we can skip the ads. The rise of unskippable videos has been a pretty recent development. The online platform, Facebook, has been one of the first to introduce unskippable videos. Facebook is basically saying, “Hey, we’re not just a social media platform, we’re also a platform for online content creators to put their videos up for the world to see.” One of the reasons why Facebook implemented unskippable videos is because it’s one of the best ways for Facebook to make money. Online platforms are still trying to figure out how to make money off of videos and in order to do that, they will have to come up with ways to make the user experience better.
5. Growth of real-time marketing
In the world of digital marketing, big data has always been the most important resource. With continuous technological advancement and the growth in the number of smart devices, the availability of data has only grown. But the real-time marketing, which has been the top trend in digital marketing in the past few years, has only begun to take form. The real-time marketing is all about providing the most relevant information to the customer at the exact moment when he needs it. This means that we need to collect real-time data about our customers and provide them with the relevant information at the right time. This would be a game changer for the way marketers approach their business and how they engage customers.
6. Use of blockchain
From decentralizing the internet to eliminating the need for trust, blockchain is bringing about a new revolution in the digital world. Every industry, from finance to healthcare, is expected to be affected by this new technology. Blockchain technology is a decentralized and distributed ledger that contains data in a time-stamped series of immutable blocks. It is a transparent ledger that is visible to all participants in the network. These participants are anonymous and are able to interact with each other without any interference from an external agency.
The new year is around the corner, and that means it’s time to start planning your digital marketing strategy for next year. One of the best ways to stay ahead of the curve is to stay informed about the latest trends and technology. This blog post has 5 of our top digital marketing trends for you to consider next year. If you have any other questions about digital marketing trends, feel free to contact us anytime at hitzdigitalmarketing.com. We are a leading Digital Marketing Agency in Ahmedabad. Thank you for reading and Happy New Year!