Whether you’re a retailer or a product manufacturer, your packaging design can greatly impact sales. That’s why it’s crucial to invest in quality packaging. Creating eye-catching packaging designs is an easy way to set your products apart. Consumers form their first impressions of a brand in just seven seconds.
Printing
Packaging is a major part of the customer experience and can make or break a purchase. Therefore, shipping boxes must provide a positive brand impression and make customers confident about their purchase.
Eye-catching, unique printing is an excellent way to increase your brand’s visibility and boost sales. Whether you’re a small, local business or a multinational corporation, custom-printed boxes can give your products the extra push they need to stand out. Customers can immediately see the logo and product description when they open the box. This information is essential for capturing customers’ attention and encouraging them to re-order your product. In addition, the packaging design should convey the brand’s vision. Choosing the right font, colors, and textures is important to convey a specific message about your company and product.
Many people must realize shipping boxes are a great place to market your brand. These boxes travel a long way from your distribution center to the customer’s doorstep and will be seen by many people, including postal workers and passers-by. To improve your box’s visual appeal, experts like Printivity recommend using unique color printing. Using striking colors is an excellent way to stand out from the competition and capture consumer attention while promoting your brand’s identity.
Colors
Colors are an important part of packaging design because they greatly impact how consumers feel and think about your product. 85% of consumer purchasing decisions are influenced by color!
Choosing the right colors for your packaging can be daunting, but it’s crucial to consider several factors before making your final decision. These factors include the product’s message, the target market, and the competition.
One of the most common mistakes brand owners make is choosing colors too similar to other products in their industry. This will look like you’re trying to copy a famous brand, which could be better for your brand image.
Instead, you should choose unique and eye-catching colors to stand out. This will give your brand a more personal touch, which will help you build loyalty among your audience. You should also consider your product’s or launch’s theme, which can influence your color choices. For example, if your product is meant to inspire excitement and fun, you should choose a bright, happy color like yellow.
On the other hand, if your product is meant to promote relaxation and calmness, you should use colors that evoke those feelings, such as blue. If your product is geared towards a specific age group, such as teenage girls, you should choose a bright color, such as hot pink or purple. These colors appeal more to this age group than neutral colors such as black or white.
Shapes
Packaging plays an essential role in brand recognition and identity building. As 70% of consumers say, they form their impressions of brands based on packaging alone, so making your package design as creative as possible is crucial. The shape is an essential aspect of packaging design, as it helps protect your product and makes it more recognizable to consumers on store shelves. It is also customizable and can reflect your product’s style, personality, or theme. The shapes of your package can speak to your target market and make them feel confident about purchasing your product. For example, squared edges and angular lines suggest power, while round and curved shapes represent gentleness. You can choose from various shapes to create your packaging, including square, rectangular, hexagonal, and triangular boxes. These shapes can help your product stand out on shelves and are easy to assemble and secure. Another thing to consider when choosing your shape is the space. If your box is too large or heavy, it may be difficult to carry and store. This can deter customers, so try to minimize the space your packaging takes up by using a sleeker shape. If your product is fragile or breakable, choose a box designed to protect it from breakage. Gable boxes, for example, offer more protection than other packaging shapes. They are also attractive on store shelves and can be used for various products, such as toys and cosmetics. The shape of your package can also speak to your customers’ subconscious regarding the size.
Texture
Packaging is an important part of marketing; the best packaging is eye-catching. It also helps to establish a brand and create positive emotional associations that will increase the chances of consumers purchasing a product from that brand. Whether it’s a candy bar or a high-tech computer, it is essential to have an attractive packaging design. Consumers are constantly scanning the shelves for what they want, and an appealing package can make or break a sale. A rough texture, for example, can significantly impact the perceived crunch of a product. This can greatly benefit delicate items, such as a chocolate bar or a ginger biscuit. Another way to incorporate texture into your package is to use a pattern. This can be a simple illustration of hair that moves throughout the box or a detailed pattern reminiscent of a piece of fabric. One of the best ways to incorporate texture into your package is to use paper stock with textured surfaces, such as felt or linen. This material is easy to print on and adds a great texture touch to your package design.
